BOKS Active Kids Day: fun for the entire family

The following post is sponsored by FitFluential LLC on behalf of Reebok.

Fitness is a top priority for my family so I was thrilled to attend the third annual BOKS Active Kids Day last weekend at the Reebok Headquarters in Canton, MA.

Have you heard about the BOKS program yet?
BOKS stands for: Build Our Kids’ Success and is a before-school physical activity program designed to jump start kids’ brains and prepare them for a day of learning. The program combines play, physical activity, team games and short talks on nutrition to create healthier habits for children to achieve life-long fitness. BOKS typically starts an hour before school and runs two or three mornings a week.

As soon as I told my son about BOKS Active Kids Day, he was already planning his obstacle course race strategy and was over the moon when Reebok sent us some of their new ZQuick shoes to wear.

I received the  brand new ZQuick Electrify, which will be for sale on July 1st and my son got a pair of the ZQuick for children in a color combo that he declared were “made for superheros.” Reebok knows how to pick the color combos because it was love at first sight for both of us. Not only are the ZQuicks stylish, my feet were happy wearing them all day at Active Kids Day. Since then, I’ve worn them for road runs and appreciate the ZRated outsole which are modeled after the high performance ZRated tires, which provide “superior handling and control in and out of turns.” My son wore his ZQuicks throughout the day for Active Kids Day in several events: the Spartan Kids’ Race, the fun run, relay races and of course, dancing.

We were so impressed with BOKS Active Kids Day. There were events all day long to keep everyone in the family happy, entertained and appreciating a healthy, fit life. Check out the day’s schedule:

There were several highlights to our day: interviewing Olympic gold medalist Aly Raisman and BOKS founder Kathleen Tullie, watching my son race in his first Spartan Kids’ Race, meeting with other FitFluential Ambassador families and simply being a part of a day focused on fitness for the whole family. You can tell Reebok and BOKS genuinely care about kids with an event like Active Kids Day. Every detail helped to make the day special; from t-shirts for every kid, face-painting, fun runs and obstacle courses, music from Disney star Coco Jones and a 10-year-old DJ from New York who was incredibly hip, DJ Fulano. I’m not ashamed to admit the DJ was far cooler and hipper than my 33-year-old self can ever dare dream of being.

Me & Aly Raisman • A rainbow of ZQuicks modeled by the FitFluential Ambassadors

Meeting Aly Raisman was inspiring. It feels like just yesterday when I was watching her compete in the 2012 London Olympics, so being able to speak with her was incredible.

Check back soon for the second part of my BOKS Active Kids Day recap and read what Aly had to say about parenting young athletes and what her parents did to ensure her success.

Learn more about BOKS:
Reebok ZQuick:


  1. says

    What fun!! We were disappointed to miss put on the fun due to our own fun of little league :). Along with another mom, I helped bring BOKS to our school and I can’t say enough great things about the program and everyone who runs it. It’s easy to run and the children LOVE it! We didn’t know if anyone would sign-up and we had to split in two groups AND have a waiting list.

    I’m so happy you guys had fun!!

  2. says

    Oh my goodness! What an awesome event! I think it so important for kids to stay active and enjoy it. Great job Reebok. Love his new shoes!

  3. says

    I’m so impressed, Joanna! I think it’s so important for kids to have FUN while exercising. This event obviously did the trick. Go, mom! And Reebok! I totally enjoy this kind of thing. (I used to be the PR Manager for Brooks and my old boss worked at Reebok.) It’s so fun and uplifting to be a part of something like this.